Search Engine Optimisation (SEO)

Congratulations! You’ve found a professional SEO service in Brisbane that talks plain English.

Wyatt Media is an Australian Search Engine Optimisation specialist.

After years of SEO, we understand there’s not much value in ranking better in Google if it doesn’t increase the leads and money coming in to your business.

And in 2018, it’s more important than ever to make sure your company is not just visible but also attractive to searchers.

With more than 85% of people searching for a local business online every month, ranking highly in a search engine is important for most businesses.

The truth is, if you can’t be found, you’re probably losing business to someone who can be.

Wyatt Media’s SEO recommendation for November 2018 (for local businesses)

If you’re not in the organic top 3 and are not listed on the map, you should be looking at combining an SEO strategy with an investment in Google AdWords.

Reason: Google is adding more paid content (ads) to the search engine results page (SERP). That means for a local business, there are 4 paid ads and 3 map results before the normal webpages even show up. Normal webpages are getting pushed further and further down the page in favour of paid ads. 

Bonus recommendation: For best results, register your business for Google My Business, a free service provided by Google. That means your business profile will show up – including reviews – when someone searches your company name on Google.

Since 2016, we’ve helped a range of Brisbane business owners – lawyers, physiotherapists, arborists and architects – become easier to find and visit online.

We get you there through a combination of technology, research and good old fashioned persuasive communication

We’ll often recommend a two-pronged approach of SEO activities and Search Engine Marketing (SEM), using Pay-Per-Click (PPC) Google ads and potentially Facebook ads (depending on market and buyer type).

Frequently Asked Questions about SEO

What is Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is an ongoing process designed to give your site the best chance of being found online.

It’s broken down into 3 areas: technical SEO (how your site is built and coded), on page SEO (the content you publish and how well it solves a problem for a visitor) and off-page SEO (who links to your site and talks about you online).

Wyatt Media’s Brisbane SEO service covers all 3 facets of best practice SEO in 2018.

Who needs SEO

The reality is, everyone needs SEO to some degree if they want their site to be found easily in search engines, voice assistants or maps. How heavily it’s used is a question of objectives and budget. 

How much does SEO cost?

This depends on the competitiveness of your industry, the size of your website, your objectives and the timeframe you want to achieve them in.

At Wyatt Media, an audit starts around $500.

Ongoing monthly activities targeting improvements in keyword rankings on Google or other search engines starts at $1,000 a month.

How do I know if my site is SEO-friendly or not?

There are a few key indicators.

Firstly, where you show up in Google when you search your company name tells you if Google can even see you at all. If your company doesn’t show up, you definitely need some kind of SEO help.

If it does show up but you have people above you, you need SEO assistance.

If you’re at the top for your company name but nowhere near the first page for your industry (eg: seo brisbane), then an SEO strategy is needed to get you closer to the top of Google.

To get a feel for how healthy your website is, you can use a free tool like SEO Site Checkup or Wyatt Media’s SEO audit.

Can you get me to the top of Google

Maybe.

But it’s completely dependent on your industry, your competitors, your service type, your company name, your time expectations and your budget.  

And just because someone gets you to the top of, or close to the top of Google, doesn’t mean you’ll stay there. Keeping your position in a search engine requires consistent effort. It’s not a one-off thing, unfortunately.

It’s also not guaranteed.  That’s because Google and other search engines often change how they assess sites for relevance, and this can alter rankings – sometimes by quite a large margin. So what worked last month may not work next month.

How long until I see results from SEO?

Depending on the initial state of the site, the work undertaken and the expected outcome, some clients see results in days. Really fast outcomes are typical of working on a smaller website with little to no existing SEO and some basic keywords like the company name. It’s more common to see results from best practice improvements to site structure, linking and custom content in a 3 to 6 month period. 

For more on doing Search Engine Optimisation yourself, check out our article on the topic.