There’s a lot that we are capable of doing, but most of our work is either strategic or tactical. The strategic work is more big picture, whereas the tactical work is the execution of initiatives in line with the strategy. Tactics without a clear strategy can lead to wasted effort and money.
Strategic
- Market investigation (inc. 5 forces, competitor review & SWOT analysis)
- Business model development (including business model canvas)
- Differentiation & Value Propositions
- Brand development/design/refinement
- Go-to-market plan
- Integrated marketing and communications campaigns (Marketing, Advertising & PR)
- Customer Experience (inc. product design, roadmap, & backlog assessment and journey-mapping)
Tactical
- General sales and promotions copywriting
- Newsletters (including Mailchimp template design)
- Web design – see Southern Cross Motel Group project
- Search Engine Optimisation (SEO) for websites
- Press releases
- Product releases
- Sales campaigns
- Investor IMs and fundraising campaigns