- Market investigation (inc. 5 forces, competitor review & SWOT analysis)
- Business model development (including business model canvas)
- Differentiation & Value Propositions
- Brand development/design/refinement
- Go-to-market plan
- Integrated marketing and communications campaigns (Marketing, Advertising & PR)
- Customer Experience (inc. product design, roadmap, & backlog assessment and journey-mapping)
Tactical Marketing
- General sales and promotions copywriting
- Newsletters (including Mailchimp template design)
- Web design – see Southern Cross Motel Group project
- Search Engine Optimisation (SEO) for websites
- Press releases
- Product releases
- Sales campaigns
- Investor IMs and fundraising campaigns
