Southern Cross Motel Group website

The new homepage of the Southern Cross Motel Group website. Wyatt Media designed and developed the site and provided copywriting & SEO services for the Brisbane-based independent motel chain.

The Southern Cross Motel Group is a 4-star chain of modern motels in regional Australia.

Previous marketing activities relied on a one website per property approach. Assessing the analytics for each property, it was clear the user path was focusing on core property information and then a booking.

In August 2017, Wyatt Media migrated core content, redirected remaining pages and created a single website to handle all researching, booking and enquiries.

The project allowed Southern Cross Motel Group to demonstrate, in one place, the breadth of its accomodation offering to all visitors on all devices.

“Southern Cross Motel Group’s launch into the marketplace was smooth and less complicated then we feared and this was in no small part to Hamish’s skills, efforts and commitment to our goal.”

Liam Kelly
CEO

The new property pages included a Google Maps integration, photo galleries, Facebook page feeds and Google and TripAdvisor reviews
The new property pages included a Google Maps integration, photo galleries, Facebook page feeds and Google and TripAdvisor reviews

Everything in one place

The page for each property is an all-in-one approach, where photos, feedback and core features are communicated.

Brand consistency was a big focus from start to finish, so we could make the most of Southern Cross Motel Group’s great brand.
Brand consistency was a big focus from start to finish; so Wyatt Media made the most of Southern Cross Motel Group’s great brand.

One Brand, one site

The Southern Cross Motel Group have a clear and readily identifiable brand. We made good use of this throughout.

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