Do you run a service business? Here’s a short guide to the basic rules you should follow before spending any money on advertising or websites etc. It’s based on over a decade of working in and with service businesses of all sizes, and learning the hard (and expensive) lessons. In fact, while I’ve said it’s […]
Today I want to give you a bit of a ‘behind the curtains’ look into how search engine optimisation (SEO) specialists work to get business sites closer to the top of Google.
Tech and business have a weird relationship. For every new invention, it seems everyone’s in a rush to make sure they don’t miss out on the potential savings or earnings. Or the opportunity to tell the world how they are disrupting and innovating. We often use these cutting edge quests as a way of overlooking the more boring, but arguably more useful, things we could be doing to drive our companies forward.
The internet has made it easier than ever for anyone to synthesise a hundred great thoughts, put up a website or blog post and sound like an expert – especially in marketing and creative services. That increases the risk for you and your business if you confuse someone who can explain with someone who can […]
The case for campaigns over one-offs The big ideas that built the big brands we know (and in some cases love) didn’t come from a brochure design. They may have started there, but those ideas were simplified, amplified, packaged and transmitted through a much broader, all in marketing strategy. A campaign. Now, when we say “campaign”, many of […]
If no one cares, nothing else matters. Not your products or services. Not your values or mission statement. Not even your donations to charity. The best way to make people care? Make a connection. Talk in their words and images – not yours. Make it believable – and entertaining. Show that you understand the bigger picture – and your place […]