Struggling with phone call load due to coronavirus enquiries? You’re not alone. Without an easy way to check in with you online, your customers will keep calling to check if you’re open or ask if you have certain products in stock. Most businesses aren’t used to having to to deal with these kind of increases […]
Coronavirus update: the reality of doing business during a time of massive uncertainty.
Hi everyone, Firstly, I genuinely hope this finds you and everyone close to you in good health and positive spirits. It’s a strange time out there, and it’s not just a localised phenomenon. The whole world is trying to understand how to simultaneously survive and make a living. In some cases the smarter choice (or […]
Using lead generation funnels to increase sales
A digital marketing tactic that continues to see success in 2019 is opt-in sales lead generation funnels. Lead generation funnels are great for two massive reasons: You get a direct line to people via their email address. This means you can reach them cheaply without depending on the Google and Facebook algorithms to show your […]
The basic rules of small business marketing for service businesses
Do you run a service business? Here’s a short guide to the basic rules you should follow before spending any money on advertising or websites etc. It’s based on over a decade of working in and with service businesses of all sizes, and learning the hard (and expensive) lessons. In fact, while I’ve said it’s […]
Learning how to get your business higher up in Google searches – Part 1
Today I want to give you a bit of a ‘behind the curtains’ look into how search engine optimisation (SEO) specialists work to get business sites closer to the top of Google.
For tech’s sake
Tech and business have a weird relationship. For every new invention, it seems everyone’s in a rush to make sure they don’t miss out on the potential savings or earnings. Or the opportunity to tell the world how they are disrupting and innovating. We often use these cutting edge quests as a way of overlooking the more boring, but arguably more useful, things we could be doing to drive our companies forward.
