Today I want to give you a bit of a ‘behind the curtains’ look into how search engine optimisation (SEO) specialists work to get business sites closer to the top of Google.
Tech and business have a weird relationship. For every new invention, it seems everyone’s in a rush to make sure they don’t miss out on the potential savings or earnings. Or the opportunity to tell the world how they are disrupting and innovating. We often use these cutting edge quests as a way of overlooking the more boring, but arguably more useful, things we could be doing to drive our companies forward.